Rolex, Audemars Piguet and Tudor Increase Watch Prices in 2026
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Leading luxury watch brands including Rolex, Audemars Piguet, and Tudor have announced retail price increases for 2026. The changes affect multiple markets worldwide and reflect ongoing shifts in the global luxury watch industry.
According to industry reporting published at the beginning of 2026, price adjustments vary by model and material. Stainless steel watches have seen moderate increases, while models made from gold and other precious metals experienced more noticeable changes. Rising production costs, raw material pricing, and long-term brand positioning are commonly cited factors behind these updates.
For watch owners, these developments often increase interest in customization and aftermarket accessories. As retail prices rise, many enthusiasts refresh the look and comfort of their watches with compatible replacement straps, extending versatility without changing the watch itself.
Why Strap Compatibility Matters
When upgrading a strap, compatibility is key. Pay attention to:
- Lug width (the distance between lugs, measured in mm)
- Buckle/clasp type (pin buckle, deployant clasp, etc.)
- Case proportions (strap thickness and taper to match the watch)
Leather, rubber, and silicone remain popular choices depending on lifestyle, season, and comfort preferences. As luxury watch prices evolve, demand for high-quality compatible straps stays strong — offering flexibility, personalization, and long-term value.
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Explore premium watch straps by lug width and material to find a fit that matches your watch and your style.
Sources: watch industry reporting published in early 2026.